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Communities feel magical, but they don’t come together by magic. ✨


People & Company is your 3 person community-building trail guide

We bring clarity to people, businesses, and organizations who strive to bring their people together.


People & Company News 🐦

We’re writing a book!

Get Together is our guide to building a community. We share stories, prompts, and principles for each stage of cultivating a passionate group of people.

The book will be published by Stripe Press later this year! Join our newsletter to stay in the loop on the book 📚 and other people-friendly projects we’re cooking up.


Want to chat? 📞

We love taking coaching calls with leaders who are cultivating a community they care about. (Pro bono or pay what you want).

Tell us what's on your mind and let's talk!


Less Consulting. More Teaming up. ⚡️

We coach teams, facilitate workshops, create resources, and invest in community-centric ventures.


Our mission is help more people start authentic communities.

So far, we’ve grown passionate groups of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Our clients range from public companies to upstart nonprofits.

Whether you want to launch an ambassador program, connect fans, or engage exceptional volunteers, we can help pinpoint what stage you’re in and how best to channel your efforts.

Our belief is that when we join forces as companies and customers, artist and fans, or organizer and advocates, we can accomplish more together than we ever could alone.


Who We Are / At Work

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company.

Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He’s on the board of the Edcamp Foundation and advises groups that build empowered communities. In the past, he operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook’s growth discipline and launch Instagram’s business internationally.

Who We Are / At Play

Kai shoots photographs, Kevin makes videos, and Bailey does interviews. Kevin maintains a directory of Kevin Huynhs, Bailey runs a fan club for the Mola Mola fish, and Kai once ran with the Olympic torch. We live in Singapore and Brooklyn. We all own ukuleles.

Team photo by Bekka Palmer

Get in Touch 📬

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