People & Company is our research and strategy practice devoted to helping communities thrive.


We started this company to expand the impact of people we admire.

We observed that the impact they make often depends on their loyal community—the people who keep showing up. So, our role is to find those people and stoke the fire.

We help organizations better understand and serve the humans who are essential to their success. Whether it's expert sellers, longtime advocates or die-hard fans, we dig in to what passionate people say, measure what they do, and design ways to deepen the relationships that drive growth.

As a lab, we research why people come together and how they make each other better.

We'd love to hear from you. Don't be shy. Say hi[at]people-and.com.

Thanks for stopping by,
Bailey, Kevin and Kai


Who We Are / At Work

Kai was a key part of pioneering Facebook’s growth discipline and launching Instagram’s business internationally. Bailey helped shape the brands and communities around Instagram, IDEO, and Pop-Up Magazine. Kevin led growth at Classcraft and operationalized CreativeMornings, rolling out events to over 100 cities worldwide.

Who We Are / At Play

Kai shoots photographs, Kevin makes videos, and Bailey does interviews. Kevin’s the best dancer, Bailey’s the best surfer, and Kai’s the best dad. We live in different cities—Los Angeles, Singapore, and Brooklyn. We all own ukuleles.