Get Together: How to Build a Community With Your People

By Bailey Richardson, Kevin Huynh,
& Kai Elmer Sotto

As is true when you build a fire, there’s an order of operations you can follow to cultivate communities that burn bright.

About the book

Although communities feel magical, they don't come together by magic. Get Together is a guide to cultivating a community—people who come together over what they care about. Whether starting a run crew, helping online streamers connect with fans, or sparking a movement of K-12 teachers, the secret to getting people together is the same: build your community with people, not for them.

In Get Together, Bailey, Kevin, and Kai from People & Company provide stories, prompts, and principles for each stage of cultivating a passionate group of people. Every organization holds the potential to build and sustain a thriving community. Get Together shows readers how companies and customers, artist and fans, or organizers and advocates, can join forces to accomplish more together than they could have alone.

Published by Stripe Press



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What’s Inside

Diverse Community Stories

Read about everyday people who started extraordinary communities. From a run crew that hasn’t missed a Monday in five years to the superfan who organized Star Wars Celebration I to the volunteers behind a global, grassroots movement of educators.

Lola Omolola started Female IN (formerly Female in Nigeria), a private Facebook group with 1.8M members.

Lola Omolola started Female IN (formerly Female in Nigeria), a private Facebook group with 1.8M members.


A Practical Guidebook

The insights we offer are a distillation of what we’ve learned from participating in, coaching, and researching hundreds of communities. Less abstract theory. More clarity. We help you with the practical decisions about what your community needs next.

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About the Authors

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They’ve supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more.

Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises dozens of grassroots communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook’s growth discipline and launch Instagram’s business internationally.


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