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We help organizations build communities.*

*real ones filled with humans who genuinely care and keep showing up.


Who is People & Company?
We're three people (Bailey, Kai, and Kevin) who made a company.

And what do you guys do?
We build fan clubs.

In the language o' business, we're a strategy company that helps organizations build communities—real ones filled with humans who genuinely care and keep showing up. Cue sizzle reel!

Because people who care are more powerful than people who don't. We're talking about the true fans, the sincere advocates. We find these folks, get to know them, and design ways to supercharge what they're up to. Power to the people!

So, what does that look like?
An ambassador program for a surf brand, resources for an NGO's volunteers, lovefests for organizers, surprises for big fans. In short: we stoke their fire. 🔥

You get paid for that?
Indeed! Pretty rad, huh?

Favorite dessert on planet earth?
Ice Kachang. Easy.

That looks delicious. Okay, how do I work with y'all?
Each project starts with just getting to know each other. Reach out.

Cool. Do you do workshops?
Hell yes. We love presenting and always bring prizes.

We also make weird projects to stay sharp. For instance, Kevin (Huynh) maintains a directory of the world's Kevin Huynhs and Bailey runs a fan club for a two ton fish

... It weighs two tons?
Yes! Mola Molas also eat jelly fish...and sometimes get eaten by jellyfish.

How do I learn more about People & Company?
We research communities that inspire us, interview awesome people, and publish some of our own thoughts here. For unpredictable, occasional updates sign up for our email newsletter.

And don't be shy, say



Who We Are / At Work

Kai was a key part of pioneering Facebook’s growth discipline and launching Instagram’s business internationally. Bailey helped shape the brands and communities around Instagram, IDEO, and Pop-Up Magazine. Kevin operationalized CreativeMornings, rolling out events to over 100 cities and serves on the board of the Edcamp Foundation.

Who We Are / At Play

Kai shoots photographs, Kevin makes videos, and Bailey does interviews. Kevin’s the best dancer, Bailey’s the best surfer, and Kai’s the best dad. We live in different cities—Los Angeles, Singapore, and Brooklyn. We all own ukuleles.