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Helping groups of people come together to do meaningful, ambitious things.


People & Company is our community design practice.

We help organizations better understand and collaborate with the people who are essential to their success. Whether we're working with a community of creators, advocates, or fans, we dig into what these passionate groups say, measure what they do, and design ways to deepen the relationships that drive growth.

As a lab, we research why people come together and how they make each other better. You can read more here.

We'd love to hear from you. Don't be shy. Say hi[at]

Thanks for stopping by,
Bailey, Kevin and Kai

P.S. Interested in what we're up to?  Join our occasional email list.


Who We Are / At Work

Kai was a key part of pioneering Facebook’s growth discipline and launching Instagram’s business internationally. Bailey helped shape the brands and communities around Instagram, IDEO, and Pop-Up Magazine. Kevin led growth at Classcraft and operationalized CreativeMornings, rolling out events to over 100 cities worldwide.

Who We Are / At Play

Kai shoots photographs, Kevin makes videos, and Bailey does interviews. Kevin’s the best dancer, Bailey’s the best surfer, and Kai’s the best dad. We live in different cities—Los Angeles, Singapore, and Brooklyn. We all own ukuleles.